NBA wants more games on OTA broadcast TV

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This time around, the league is expected to sell its rights to more than two companies. It could carve out games for a streaming service that include international rights or, perhaps, games that previously aired on the beleaguered regional sports networks, according to a person familiar with the league’s thinking.

To reach as many fans as possible, the league wants more games to be shown on free broadcast stations, such as ABC, NBC, Fox or CBS. And when games do appear on cable channels, which are rapidly losing subscribers, the league will likely want to air those contests on streaming services simultaneously in order to pull in additional viewers.

Last month at the CAA World Congress of Sports conference, NBA Commissioner Adam Silver said the next go-round will “most likely be some sort of hybrid,” mixing broadcast, cable and streaming options.

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