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Your thoughts on "dynamic pricing"...

Posted on 8/28/19 at 7:30 am
Posted by vandelay industries
CSRA
Member since May 2012
2477 posts
Posted on 8/28/19 at 7:30 am
Dynamic pricing has pretty much become the norm. A small percentage of people I know don't seem to be bothered by it, but to me it's just a fancier way of calling it legalized scalping. Thankfully, a few acts I follow have done their best trying to stick with the old ticketing model, but they're few and far between.
Posted by rebelrouser
Columbia, SC
Member since Feb 2013
10621 posts
Posted on 8/28/19 at 7:40 am to
It makes sense. i have a problem with all the-add ons and taxes and fees. recently bought a $35 ticket for X/Squeeze that was really$54.
Posted by vandelay industries
CSRA
Member since May 2012
2477 posts
Posted on 8/28/19 at 7:50 am to
Add ons always are infuriating, lol...but does it bother you if, say, you dropped $500 for a ticket on the day it went on sale, then find out the guy sitting next to you bought his ticket 4 months later for only $125?
This post was edited on 8/28/19 at 9:32 pm
Posted by Legba007
Franklin, Tn
Member since Jul 2013
2086 posts
Posted on 8/28/19 at 8:27 am to
I don't like it, I understand if a show is not selling well, drop the price make the money back up at merch stands. At ELO some couple paid a few bucks more than us to have a aisle seat. This type of pricing is wrong
Posted by Geaux Frogs
North Richland Hills, TX
Member since May 2011
219 posts
Posted on 8/28/19 at 8:54 am to
I go to a lot of concerts, and I am not sure that I have ever seen this...

How does it work? Is this the promoter/venue charging more, or does the extra money go to the artist and their team?

I am not a huge fan of "All tickets include a digital copy of XX forthcoming album!" Then they charge $20 more for the ticket than they would have before.
Posted by vandelay industries
CSRA
Member since May 2012
2477 posts
Posted on 8/28/19 at 9:04 am to
It's becoming a thing for alot of arena acts. Day One ticket prices are ridiculously high in hopes of snagging the most loyal (or naive) fans, then when sales slow down, they work prices on a downward scale up til showtime. It's not unusual for some unsuspecting person to pay top dollar for a ticket when they go onsale, only to find out his or her seat neighbor paid a fraction of the price a couple of days before the show....it's been said it counters scalping, but how so if it's pretty much the exact same thing?

Posted by Vandyrone
Nashville, TN
Member since Dec 2012
6961 posts
Posted on 8/28/19 at 9:19 am to
quote:

It's becoming a thing for alot of arena acts. Day One ticket prices are ridiculously high in hopes of snagging the most loyal (or naive) fans, then when sales slow down, they work prices on a downward scale up til showtime. It's not unusual for some unsuspecting person to pay top dollar for a ticket when they go onsale, only to find out his or her seat neighbor paid a fraction of the price a couple of days before the show....it's been said it counters scalping, but how so if it's pretty much the exact same thing?



You are spot on with this. It does counter third-party resellers because Ticketmaster, Ticket Web and others have partnered with venues and artists to create their own reselling platform. You're still paying scalper prices but it's being funneled back to TM, the venue and the artist.
Posted by Geaux Frogs
North Richland Hills, TX
Member since May 2011
219 posts
Posted on 8/28/19 at 9:21 am to
If it goes to the artist and their team, I am good with that. Dynamic pricing already happens in the after-market, why should a ticket service make money off of the popularity of an act?

Also, I try to buy tickets to the shows I want to go to the day they go on sale. I do that for the right to choose the seats that I want before they are taken. I will gladly pay a premium to not have to choose between back row section 305, or corner section 100 seats because that is all that is left. If dynamic pricing keeps the ticket services from buying the best seats because it lowers the profit margins; I am kind of good with it.

As for your neighbors paying a different price than you...it happens everytime you fly. You made the decision that the ticket you purchased was worth what you paid. What your neighbor has shouldn't matter.
Posted by vandelay industries
CSRA
Member since May 2012
2477 posts
Posted on 8/28/19 at 9:33 am to
I agree to a certain extent, but I'd also argue that bots--which Ticketmaster turns their head the other way for--artificially drives up the prices, because the general public has a tinier window to get their tickets on the up and up. It's been said when tix go on sale, bots account for up to 40% of traffic...since TM allows it (even tho its technically illegal), they're rigging the market demand from the start.
Posted by vandelay industries
CSRA
Member since May 2012
2477 posts
Posted on 8/28/19 at 9:35 am to
Plus, as far as airlines go, you can shop around with a boatload of competitors if you're unhappy with the price at airline A. With concerts, the ticket seller is the only game in town. I suppose you can say ticket resellers count, but i say otherwise, because as far as I know, there are no airline ticket reseller sites, lol...
This post was edited on 8/28/19 at 9:50 am
Posted by rutiger
purgatory
Member since Jun 2007
21122 posts
Posted on 8/28/19 at 10:52 am to
quote:

It's becoming a thing for alot of arena acts.


Glad i dont go to arena shows because this policy is a bunch of bullshite.
Posted by Geaux Frogs
North Richland Hills, TX
Member since May 2011
219 posts
Posted on 8/28/19 at 12:54 pm to
If the bots were paying market price...the price people are willing to buy it from from the people who control the bots...it lowers their incentive to have their bots buy the tickets.

For instance, George Strait is opening the new area they are building in Fort Worth. Face value is expensive for this show $250-1280 per ticket. I bought tickets the day they went on sale, and had $1280 front row seats in my cart. These same seats are on StubHub for $4500 right now. If the front row seats were priced at $4500 from the promoter, people would complain that the tickets are ridiculously expensive, however, if someone is willing to pay that, the tickets were priced correctly. Those tickets may not sell for $4500...but I am willing to bet they sell for $3500 plus.

I was not in the market for $1280 seats, I considered buying them simply to resell. I eventually bought different seats.

There is no easy answer, but I would rather the promoter be able to make the money more than the after market seller who is simply betting on scarcity. I have made decent money reselling plenty of tickets, but I still think the money should be made by the people putting on the show.
This post was edited on 8/28/19 at 12:56 pm
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