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Question about ratings and DVR's. Do shows that you record count towards

Posted on 9/11/12 at 9:33 am
Posted by ugasickem
Allatoona
Member since Nov 2010
11987 posts
Posted on 9/11/12 at 9:33 am
ratings? I rarely actually watch a show when it first airs. The cancellations thread got me wondering this.
Posted by TigerDeacon
West Monroe, LA
Member since Sep 2003
29768 posts
Posted on 9/11/12 at 9:44 am to
I'm sure that someone can provide a full, correct answer and I'm sure it can be found by googling, but my understanding is that TIVO/DVRs report the number of recordings and viewings and that if you view a program within a certain period of time (like 48 hours) it counds towards the ratings.
Posted by PsychTiger
Member since Jul 2004
104490 posts
Posted on 9/11/12 at 9:46 am to
Don't ratings get generated on the viewing habits of only a sample of households in the country, or have we finally moved past the Nielson ratings?
Posted by alajones
Huntsvegas
Member since Oct 2005
35271 posts
Posted on 9/11/12 at 9:50 am to
I'm not sure if anything is automatically reported. We actually were a ratings house for a couple of weeks. Where DVR was concerned, we had to write down when we recorded it and when we finally watched it. We only did it for a couple of weeks, so I guess if you don't watch it fairly soon after recording it, it isn't counted.
Posted by bbrownso
Member since Mar 2008
8985 posts
Posted on 9/11/12 at 9:53 am to
Having had a few shows I liked be cancelled over the last few years, I read up on it a bit.

I'm almost certain that they don't include DVR viewings for the "ratings" that everyone reports or you hear about. However, I do believe there is a another rating that includes the shows recorded and watched within 7 days (IIRC) which some argue is the better ratings number these days.
Posted by alajones
Huntsvegas
Member since Oct 2005
35271 posts
Posted on 9/11/12 at 9:55 am to
They probably can't use DVR towards ratings that determine advertising sales figures.
Posted by 417longhorn
Austin, TX
Member since Oct 2009
533 posts
Posted on 9/11/12 at 12:00 pm to
What you watch doesn't count toward any ratings. Unless you have a Nielsen box or fill out viewing logs and send them to Nielsen.
Posted by PsychTiger
Member since Jul 2004
104490 posts
Posted on 9/11/12 at 12:03 pm to
The only conclusion I have come to regarding television ratings is that the Nielson families have incredibly bad taste in television.
Posted by BobABooey
Parts Unknown
Member since Oct 2004
15463 posts
Posted on 9/11/12 at 3:49 pm to
As a person who is in the Nielsen program, I asked this question and was told that there is a sliding scale of the ratings impact depending on how long you wait to watch a DVR'd program. If you watch it live, that has the biggest impact.
Posted by Eighteen
Member since Dec 2006
36435 posts
Posted on 9/11/12 at 3:55 pm to
exactly. ratings are only used to give a figure that the stations use to determine how much to charge for commercial air-time

a DVR'd show is still a viewing, but knowing that the commercials are more likely to be fast-forwarded through when recorded it will still "count" somewhat but isn't weighted the same as a live viewing

but yea, unless you have a box or fill out logs nothing you do even matters
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