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re: Netflix:Also to Blame

Posted on 5/22/12 at 8:25 am to
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 8:25 am to
quote:

I love comments like this. If you think something is too rxpensive, don't buy it. Sorry if its a show you really want to watch, it costs money, lots of it, to make some of these shows and movies. You have no idea what their cost structure is.


Let me rephrase then. It's not exactly "overvaluing," but having "misguided values" on their products. These exist for multiple reasons:

1) The tie to cable
2) The inability to relinquish control
3) The inability to separate costs (HBOGo being available to cable subscribers only)

Seriously, a possible $1 billion dollars netflix is going to pay for CW content? That's insane. Starz backing out because they wanted close to the same amount WITHOUT the amount of content?

quote:

Netflix streaming is $8 a month, if you watch 30 hours of content a month, that's pennies a day and yet, when they wanted to raise prices last year, people thru a hissy fit and canceled. Maybe, its just not workable finacially for the producers to have everything on demand for pennies a day instantly.


You think I want the price to stay at $8? Hell no, I'm advocating for more complex price plans AND advertising. I know the value of their product is more than $8 a month. I also KNOW that they CAN make more money off of what they have if they learn to meet the customer halfway.
Posted by constant cough
Lafayette
Member since Jun 2007
44788 posts
Posted on 5/22/12 at 8:27 am to
quote:

4) Community - Face it, both Netflix and Hulu have very weak communities. Community is the future of the now. Build one.



They used to. When I first signed up they had netflix friends. You could access your friends queue, and send them messages.

I had a couple of real life friends as netflix friends but their tastes in movies was only 50% or less similar to mine so I didn't really miss it much when netflix dropped it.
Posted by Archie Bengal Bunker
Member since Jun 2008
15603 posts
Posted on 5/22/12 at 8:27 am to
quote:

and at $15, you're talking about almost doubling the current price


First, the current price is really low. Second, the current price is irrelevant to the price of the new service you are describing.

Also, my understanding of the "Lite" version having ads was to keep it "free." I don't think they can go from $8 per subscriber to free and have a new commercial free service all supported by ads on one side. Not to mention, what if more people are on the premium side, then the ad revenue decreases. So, ads on a Lite version will not necessarily subsidize the premium option. Edit: In fact, it is subsidizing the free, Lite option.



quote:

you want the new shows on cable, at your request, without commercials,
where did I say that?


Well, correct, you didn't say new shows, but you did say:

quote:

substantially increased content, no commercials, maybe partner with another premium channel like HBO to co-deliver movies, etc.


So, you want substantially increased old content? Also, you said, that you "agree with mostly everything [Freauxzen] said, except [paying for commercials]." One of those items was "I'm willing to pay double for more content. I'm willing to pay triple for new content closer to air dates."



Look, I'm not busting your specific balls; I'm just saying that at that price range you aren't going to get all the bells and whistles. At some point you are going to get diminishing returns between price and content. If the price point gets too close to cable, then it isn't as attractive.
This post was edited on 5/22/12 at 8:30 am
Posted by bbrownso
Member since Mar 2008
8985 posts
Posted on 5/22/12 at 8:28 am to
quote:

Netflix Premium - maybe $10-15/month, substantially increased content, no commercials, maybe partner with another premium channel like HBO to co-deliver movies, etc.

Netflix Lite - free, with advertisements, ad banners, selected content. Similar to Crackle on Roku, but with the "brand name" of netflix


That's not going to happen. Well at least not anytime soon. Darn near every premium channel has moved away from Netflix since they're starting to see them as a competitor. In fact, HBO co-president Eric Kessler stated to industry leaders that HBO content would NEVER be available to non-subscribers on digital platforms. LINK

Don't forget that Starz also wouldn't come to an agreement with Netflix for its streaming rights. And that Showtime has also pulled its digital content when its deal ran out last summer.

They're aren't any premium channels that seem like they want or need to partner with Netflix to deliver their content. Netflix is going to face continuing difficulties in gaining access to digital content to stream without paying more and subsequently costing more to their consumers. I'd suggest we enjoy it while it lasts.
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 8:30 am to
quote:

If the price point gets too close to cable, then it isn't as attractive.


If it retains the ability to watch whenever I want, from whatever device I want, it is far better than cable. That's the big selling point. Access. Cable companies don't know anything about it.
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 8:32 am to
quote:

leaders that HBO content would NEVER be available to non-subscribers on digital platforms.


Why doesn't he expand his business and let me be a subscriber on a digital platform? Again, it's a constriction of access, not what media companies should be pushing for.
Posted by Archie Bengal Bunker
Member since Jun 2008
15603 posts
Posted on 5/22/12 at 8:33 am to
quote:

If it retains the ability to watch whenever I want, from whatever device I want, it is far better than cable. That's the big selling point. Access. Cable companies don't know anything about it.


Actually, they do. They market this service as "DVR." It lets you watch all of your favorite shows, even just after they air... and wait get this, commercial FREE! How awesome is that?
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 8:35 am to
quote:

Actually, they do. They market this service as "DVR." It lets you watch all of your favorite shows, even just after they air... and wait get this, commercial FREE! How awesome is that?



quote:

from whatever device I want
Posted by Archie Bengal Bunker
Member since Jun 2008
15603 posts
Posted on 5/22/12 at 8:40 am to
quote:

from whatever device I want


Again, my point is that you are not going to get that at the $10-15 price range. Also, I think some providers let you watch on the go, like DISH remote access. Where you can watch your recorded shows on the go.


What specific device is it that you have to use, anyways? Edit clarity: what device do you want to use?
This post was edited on 5/22/12 at 8:41 am
Posted by Archie Bengal Bunker
Member since Jun 2008
15603 posts
Posted on 5/22/12 at 8:41 am to
So, is the problem price? Or device?
Posted by Archie Bengal Bunker
Member since Jun 2008
15603 posts
Posted on 5/22/12 at 8:45 am to
Cause the way I see it, you say I want all of this for [you are willing to pay three times as much; so, $8 x 3] $24! I want new content, lots of it, on all my devices, commercial free for $24? Yea, I bet you do.

Frankly, you can get that now, but it is going to cost you more than 24 bucks.
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 9:02 am to
quote:

Again, my point is that you are not going to get that at the $10-15 price range. Also, I think some providers let you watch on the go, like DISH remote access. Where you can watch your recorded shows on the go.


I'm not saying I want it at that cost. I've already stated, more complex pricing plans (meaning also more expensive ones) AND advertising to offset the true cost.

quote:

What specific device is it that you have to use, anyways? Edit clarity: what device do you want to use?


Laptop and Phone primarily. I barely spend any time on my couch.
Posted by Antonio Moss
The South
Member since Mar 2006
49391 posts
Posted on 5/22/12 at 9:08 am to
quote:

Actually, they do. They market this service as "DVR." It lets you watch all of your favorite shows, even just after they air... and wait get this, commercial FREE! How awesome is that?


That's a huge reach.

First, DVR has limited space and limited recording. For instance, with Cox, I can only record two shows at once and I have to have the box on one of the recorded channels to work.

Second, I can only record present and future episodes. If I subscriber wants to watch the Sopranos from episode one, he is shite out of luck with cable/DVR.

Digital platforms allows a wider variety of program, better access, and less user action. It is the future of media. Right now its in its infancy, and like all new technologies, it is going to take a while to get sorted out. Eventually, digital streaming media will take a large enough percentage of the market share that these cable/premium providers will have to adapt.
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 9:19 am to
quote:

So, is the problem price? Or device?


Price has NEVER been an issue for me. I'd argue to pay MORE for better service.

The problem is access. See Antonio's post above, he nails it.

I honestly don't get how anyone 25-35 spends enough time on the couch to warrant cable, I'll be honest.
This post was edited on 5/22/12 at 9:20 am
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 9:22 am to
quote:

Cause the way I see it, you say I want all of this for [you are willing to pay three times as much; so, $8 x 3] $24! I want new content, lots of it, on all my devices, commercial free for $24? Yea, I bet you do.


See my previous posts about Netflix.

I'm arguing FOR commercials. And if ALL of that came true, I'd pay cable prices. No argument from me. It's worth THAT much to have access, convenience and flexibility.

But ALL of those is asking for a lot. So in the immediate future, look at the OP.

I'm not arguing for CHEAPER SERVICE, or better service at the same price.

I'm saying that Netflix needs to be proactive in plugging it's holes and finding MORE WAYS to generate profits. That's what this is suppposed to be about.
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 9:23 am to
quote:

That's a huge reach.

First, DVR has limited space and limited recording. For instance, with Cox, I can only record two shows at once and I have to have the box on one of the recorded channels to work.

Second, I can only record present and future episodes. If I subscriber wants to watch the Sopranos from episode one, he is shite out of luck with cable/DVR.

Digital platforms allows a wider variety of program, better access, and less user action. It is the future of media. Right now its in its infancy, and like all new technologies, it is going to take a while to get sorted out. Eventually, digital streaming media will take a large enough percentage of the market share that these cable/premium providers will have to adapt.


Bing-frickin-O
Posted by simbo
Member since Jun 2011
1664 posts
Posted on 5/22/12 at 9:33 am to
quote:

Clearly I'm the only person mad at Netflix?


You should be mad at the studios and cable companies IMO. If I'm getting the jist of your post, you are mad at Netflix for content, interface, etc. and are willing to pay double for more content.

I think what you are missing is the cable companies and studios are working every day to cut Netflix out of the equation. They don't want to license ANYTHING to Netflix for any amount of money because they want to be the sole provider of their content.

I think Netflix even knows they are dead company in the long run.

The studios and cable companies are going to run them out of business by providing their own proprietary delivery systems......and when they are the sole deliverer, you are going to pay double but for less content and control than you have now. Book it!

Netflix, Apple, Blockbuster have all tried to dominate by getting contracts with the studios and it's impossible. The studios are working on their own BS propreitary systems to give you less choice, less content and on less devices. Be mad at them.

This post was edited on 5/22/12 at 9:37 am
Posted by Freauxzen
Washington
Member since Feb 2006
38648 posts
Posted on 5/22/12 at 9:39 am to
quote:

You should be mad at the studios and cable companies IMO. If I'm getting the jist of your post, you are mad at Netflix for content, interface, etc. and are willing to pay double for more content.

I think what you are missing is the cable companies and studios are working every day to cut Netflix out of the equation. They don't want to license ANYTHING to Netflix for any amount of money because they want to be the sole provider of their content.


See the OP:

quote:

I'm sure you can follow at least a few posters, and find a trail of angered eloquence documenting the problems with modern production, broadcast and cable companies in terms of new media. I know I'm not the only one.

And that's fair, broadcast companies haven't done enough on the new media fronts. Production companies haven't embraced them yet. And the large masses are barely new to a fully streaming content load.


I was trying something new. Usually in these discussions it's me, and a few others just dogging on cable companies. Time to flip the script a bit.

quote:

I think Netflix even knows they are dead company in the long run.


They don't have to be. See the OP. Find a way to make more money.

The cable companies would be more friendly, IF Netflix could be more profitable or prove that they are getting viewers.

The problem with Netflix is that it doesn't seem to want to make it look successful. It just wants to provide content. That was enough to begin, but they have to start shoring up their strategy. They don't have to be dead, they just have to evolve.

quote:

The studios and cable companies are going to run them out of business by providing their own proprietary delivery systems......and when they are the sole deliverer, you are going to pay double but for less content and control than you have now. Book it!



The Consumer will eventually win, I'm sure of it. We will all have on demand streaming sometime in the next 25 years. I'm trying to keep Netflix on the edge of that, because right now, they are one of the few innovators.

Honestly, I'm hoping Amazon makes a bigger move. I'd go all in with them, but they seem content to do what they do too.
This post was edited on 5/22/12 at 9:42 am
Posted by simbo
Member since Jun 2011
1664 posts
Posted on 5/22/12 at 9:46 am to
quote:

The Consumer will eventually win, I'm sure of it. We will all have on demand streaming sometime in the next 25 years. I'm trying to keep Netflix on the edge of that.


Don't be so sure. Netflix only exists if the content providers are willing to provide them the content.

The studios are so ingrained to their old release systems, theaters, DVD's, cable providers that they will make sure, as soon as they can, to cut Netflix out.

The studios are testing their own delivery systems all the time and once they have something suitable to them, they drop Netflix.....they already are dropping them.

Netflix is doomed and them adding commercials isn't going to fix it. It's content.....they don't own the content and can't get it.

The studios are going to get a system that will only allow streaming content. It'll work on the every device they choose but they'll be in complete control of the content again. Streaming is the future but not the way you expect.....i.e., any movie you want anytime.

It'll be what they want to show you and they'll be in complete control of price and it won't be $25 a month.

Once they get rid of DVD's and portable content and go full streaming to devices, we're screwed.

Posted by guedeaux
Member since Jan 2008
13859 posts
Posted on 5/22/12 at 9:46 am to
quote:

I honestly don't get how anyone 25-35 spends enough time on the couch to warrant cable, I'll be honest.


Because without cable I don't get golf channel and my GF can't watch the worst channel ever, fricking E!

I wish that I could pay for the upgraded Netflix that Freauxzen suggested and only a few cable channels.
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