re: Looking at the UFC deal w/Paramount+ makes me like Dana even more.

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Show me an example of this please

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As the head guy for a major sports company he publicly cusses out fighters, refs, judges, managers, and agents over anything and everything on a regular basis. I think you’d be hard pressed to find one public speaking where he isn’t cussing an employee or a fighter’s team. Fighter pay being the most prevalent, but publicly shaming/cussing/attacking Masagatti the ref for years being one example. Imagine another major commish acting like that? When fighters are forced to fight known juicers (GSP vs Hendricks, Mark Hunt vs Lesnar) White publicly rants against - calling them pussies- and usually the fighter in question fails the drug test after the fight.
EVERY season of the ultimate fighter he has to give his “are you here to fight” speech while rambling on far too long for the cameras.
Always bragging about how much money he gambles.
When he got busted for domestic violence he then when on a promotional tour for slap fighting, all the while talking himself up saying it’s no big deal.
The funniest instance I can remember is when the UFC loaned Chuck Lidell to Pride for their tourney and Pride let Dana be on the broadcast for Chuck/Rampage. Of course he’s going to talk Chuck up, but he never gave Pride one iota of respect. Just constantly berating the company and its fighters, all while saying Chuck was going to light rampage up like a cigar…that didn’t age well.