Is it time to sell the profit on Apple?

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placing it somewhere else

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or just wait on the next aapl dip.

Something else would probably be Southern Company or XOM. I seem to gravitate to IT and energy stocks and my current plan is to dollar cost average XOM across the next 12-18 months, expecting to see a lot of red before there's green/black again.

I've already got both in my portfolio. Southern Company has been a winner for a long time. XOM....it's there, but it's more attractive to me than it's been in awhile at this price. I don't think I'll sell Apple for it though, the replies smacked some sense back into me.

I would sell calls against it and reduce your cost basis.

I'm not a good person to ask since I've owned my core AAPL position for almost 20 years.

But along the way I've bought and sold AAPL shares outside of that position, as well as doing various option trades on it. If it constitutes more than 10% or so of your portfolio, you could always lighten up for risk management/weighting purposes. Just be aware that the earnings announcement is coming up on July 30 after the close (IV should tick up by a fair amount around that time = higher option premiums).

I want more Apple, wish I would’ve bought more a few days ago, that and Amazon