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best marketing medium for a catering business
Posted on 10/25/14 at 4:39 pm
Posted on 10/25/14 at 4:39 pm
curious what you guys think..
lets leave social media out. That's a given. So is networking..i am always doing that.
Mailing list is personal..thinking of endorsements. I have a small marketing budget. Any out of the box ideas? Just curious what you guys think.
lets leave social media out. That's a given. So is networking..i am always doing that.
Mailing list is personal..thinking of endorsements. I have a small marketing budget. Any out of the box ideas? Just curious what you guys think.
6
Posted on 10/25/14 at 6:06 pm to dreaux
Like you said, Networking. Word of mouth is very strong with catering. I also think Wedding expo's, church meetings, corporate events. Find out who runs these meetings and get your food in front of them for a sample.
4 P's.
4 P's.
Posted on 10/25/14 at 8:03 pm to SonOfMike
Wedding and event planners.
Posted on 10/25/14 at 10:03 pm to dreaux
Wrapped box truck, move it around busy parking lots when you are not on a job, turns into a mobile bill board and doubles as truck you can use on the job
Posted on 10/25/14 at 10:06 pm to bogart
Also, decent info on a website: sample menus, lists of dishes/foods available, kinds of events you handle, etc. nothing worse than remembering the name of a caterer whose food you liked, then to search and find zero info on the web.
Posted on 10/26/14 at 7:08 am to hungryone
Hi-resolution, professionally done images of prepared dishes. DO NOT use an iPhone!! Potential customers need to at least see what they're getting. Words and menu descriptions just don't cut it. Incorporate with the aforementioned vehicle wrap.
This post was edited on 10/26/14 at 7:23 am
Posted on 10/26/14 at 8:30 am to dreaux
You should be on the first page of Google for "catering 'city name'".
That's free traffic after you pay someone to attempt to get you there.
That's free traffic after you pay someone to attempt to get you there.
Posted on 10/26/14 at 1:47 pm to dreaux
SEO or Google Adwords
Posted on 10/26/14 at 2:23 pm to dreaux
Adwords is probably the best value\return by far for this type of business, its scalable. If someone wants catering they will ask friends and\or google
Posted on 10/27/14 at 2:32 am to dreaux
Figure out the local drug reps/industry reps in the area and bring them a free lunch or dessert with your menu attached to it?
Posted on 10/27/14 at 12:44 pm to yellowfin
I'll second the Search Engine Optimization & the HD pictures are a GREAT idea.
Posted on 10/27/14 at 2:16 pm to MSMHater
Think about the kind of catering business you are trying to attract: pick up, small lunches, big offsite events, high end social, etc. I wouldn't use the same strategies to attract the catered business lunch customer as the high end social/wedding crowd.
SEO isn't such a big deal if you're using other mechanisms to drive potential customers to your website. The website can be the "detailed" resource for the potential customer---the one you recruit through referral, word of mouth, or social media marketing, rather than the random google searcher.
The size of your operation should determine how much effort you put into things like SEO; why shoot to be the first google search result if you only have the capacity to handle 10-12 events per week? Generating more demand than you have the capacity to handle is a problem in a high-touch business like catering.
SEO isn't such a big deal if you're using other mechanisms to drive potential customers to your website. The website can be the "detailed" resource for the potential customer---the one you recruit through referral, word of mouth, or social media marketing, rather than the random google searcher.
The size of your operation should determine how much effort you put into things like SEO; why shoot to be the first google search result if you only have the capacity to handle 10-12 events per week? Generating more demand than you have the capacity to handle is a problem in a high-touch business like catering.
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