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re: LSU x Nike extended for the next 4 season: $19.2 million

Posted on 1/24/24 at 7:32 pm to
Posted by Salamander_Wilson
Member since Jul 2015
7689 posts
Posted on 1/24/24 at 7:32 pm to
Z
This post was edited on 1/24/24 at 7:33 pm
Posted by ElderTiger
Planet Earth
Member since Dec 2010
7007 posts
Posted on 1/24/24 at 7:38 pm to
And to honor this agreement, LSU has decided to raise ticket prices !
This post was edited on 1/25/24 at 6:28 am
Posted by GeauxJZK
Baton Rouge
Member since Mar 2017
1625 posts
Posted on 1/24/24 at 7:57 pm to
quote:

Let me counter….Skenes, Crews, Daniels, Reese, 2 nattys where the brand is displayed in deep tournament runs, Heismann and every highlight reel leading up to the draft, and maybe the most recognizable in Livvy Dunne. Like I said eyeballs on TVs for the swoosh matter and LSU delivers as good as any. We sold cheap


Like I said, if you don’t get market size, you won’t understand these contracts. It’s not only about selling that specific schools merchandise. It’s about exposure of the Nike brand as a whole, UT, Ohio State, UCLA are all in much bigger markets. Hence, they get larger contracts. It works that way for all forms of advertising.

Bigger market = larger contracts

I literally couldn’t explain it in simpler terms.
Posted by Cannon856
Watson
Member since Nov 2019
462 posts
Posted on 1/24/24 at 8:01 pm to
quote:

Under Armour is ghey


So are you.
Posted by Cannon856
Watson
Member since Nov 2019
462 posts
Posted on 1/24/24 at 8:02 pm to
Jordan brand is Nike, dumbass.
Posted by nvasil1
Hellinois
Member since Oct 2009
15910 posts
Posted on 1/24/24 at 8:53 pm to
quote:

Who wears Under Armour? It can’t be many - Auburn, Maryland?

Off the top of my head, Notre Dame, Wisconsin, Northwestern, South Carolina, Utah, Texas Tech...
Posted by CAS7659
NOLA
Member since Dec 2021
319 posts
Posted on 1/24/24 at 10:28 pm to
Nike and Jeff Boss made the Nike football cleat. LSU should never leave Nike. Plus they are the best Eff. Add dios
Posted by turnpiketiger
Southeast Texas
Member since May 2020
9477 posts
Posted on 1/25/24 at 5:28 am to
quote:

My LSU gear is the only thing I buy Nike


Pretty sure this is true for most of the SEC. It’s definitely true for white OU and Florida fans buying Jordan gear.
Posted by That LSU Guy
The beach
Member since Jul 2008
11431 posts
Posted on 1/25/24 at 6:40 am to
quote:

Jordan brand is Nike, dumbass.


Yes and no.

While the Jordan brand is part of the Nike Group, it still maintains its independent brand image. It's a subsidiary of Nike Inc.
Posted by IM_4_LSU
Augusta, GA
Member since Mar 2014
8998 posts
Posted on 1/25/24 at 7:06 am to
quote:

say what you will about nike, but at least we aren't an adidas or under armour school


Completely agree with this.
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