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What am I missing with NIL

Posted on 1/2/22 at 9:02 am
Posted by oneg8rh8r
Port Ludlow, WA
Member since Dec 2003
2962 posts
Posted on 1/2/22 at 9:02 am
I would assume the whole purpose is so that a company can use the NAME, IMAGE OR LIKENESS in advertising.

So, where are the adds, commercials, etc.....with all these kids either doing promo's, head shots, etc.

If a company DOESN'T produce a commercial, or something USING the NIL, then this straight paying kids for play and should be illegal? Right?

I don't live in LA, so maybe this is a thing, I just don't see it nationally....yet.
This post was edited on 1/2/22 at 9:10 am
Posted by Popths
Baton Rouge
Member since Aug 2016
4473 posts
Posted on 1/2/22 at 9:10 am to
I’ve seen BTJ in a Neighbor’s Credit Union commercial.
Posted by SouthernInsanity
Shadows of Death Valley
Member since Nov 2012
26565 posts
Posted on 1/2/22 at 9:11 am to
I wonder if an NIL deal has any contractual obligations?
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
45732 posts
Posted on 1/2/22 at 10:02 am to
quote:

I would assume the whole purpose is so that a company can use the NAME, IMAGE OR LIKENESS in advertising.


Not exactly but close. It is so the kid can earn money from his name, image , or likeness.

quote:

If a company DOESN'T produce a commercial, or something USING the NIL, then this straight paying kids for play and should be illegal? Right?


Technically correct. But that could be as simple as appearing at an autograph signing of even the company giving out calendars with the kids picture or signature on it. The value is supposed to be somehow commensurate with the services, just not sure how to really measure that.
Posted by oneg8rh8r
Port Ludlow, WA
Member since Dec 2003
2962 posts
Posted on 1/2/22 at 10:06 am to
and if company "X" gives a NIL deal, it is with that player....are the contracts school specific?
Posted by Gravitiger
Member since Jun 2011
12367 posts
Posted on 1/2/22 at 10:29 am to
My guess is about 99% of them are for promoting the company on social media. And they aren't national brands you would see on TV anyway.
Posted by Gravitiger
Member since Jun 2011
12367 posts
Posted on 1/2/22 at 10:29 am to
quote:

The value is supposed to be somehow commensurate with the services, just not sure how to really measure that.
In some states. Not in others.
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
45732 posts
Posted on 1/2/22 at 10:58 am to
quote:

In some states. Not in others.


The NCAA has issued statements suggesting this, by my recollection, but they really need to have an official policy rather than the vague guidelines they have now.
Posted by geauxtigers33
Baton Rouge
Member since Jan 2014
13735 posts
Posted on 1/2/22 at 11:09 am to
quote:

If a company DOESN'T produce a commercial, or something USING the NIL, then this straight paying kids for play and should be illegal? Right?


It doesn’t have to be commercials. It could be sign some autographs, make an appearance somewhere, or post a hashtag on social media.
Posted by lsufb1912
Louisiana
Member since Aug 2021
5965 posts
Posted on 1/2/22 at 11:11 am to
quote:

My guess is about 99% of them are for promoting the company on social media.


This is it for the "real" NIL deals. LSU celebrated NIL in Times Square with gymnast Olivia Dunne & she's constantly posting ads to her 1M+ followers, which is making her a lot of money.

The things Jackson St., A&M, Bama, UT, etc are doing aren't really NIL deals. I think those are more boosters "legally" paying players. If I saw an ad with Travis Hunter, I wouldn't have a clue who that is. Is Barstool Sports planning on doing any promos with that kid anytime soon? Probably not.
Posted by RogerTheShrubber
Juneau, AK
Member since Jan 2009
298305 posts
Posted on 1/2/22 at 11:14 am to
My guess is very little promotion is done and it's just legalizing the paying of players.

LSU is way behind.
Posted by Lester Earl
3rd Ward
Member since Nov 2003
290321 posts
Posted on 1/2/22 at 11:19 am to
You are missing that it is still only a small minority of kids that are getting legit NIL deals

It doesn’t seem widespread because it’s not
Posted by Gravitiger
Member since Jun 2011
12367 posts
Posted on 1/2/22 at 11:28 am to
(no message)
This post was edited on 1/2/22 at 11:30 am
Posted by Gravitiger
Member since Jun 2011
12367 posts
Posted on 1/2/22 at 11:29 am to
quote:

The NCAA has issued statements suggesting this, by my recollection, but they really need to have an official policy rather than the vague guidelines they have now.
Any policy they create would be superseded by the state laws that already exist. The only things that will universalize the rules across all schools are (1) federal NIL legislation or (2) collective bargaining between the players and schools.
This post was edited on 1/2/22 at 11:36 am
Posted by LSUcajun77
New Orleans
Member since Nov 2008
24290 posts
Posted on 1/2/22 at 12:27 pm to
A kid like Denver Harris gettting 400K is ridiculous. What kind of return is the company supporting his NIL looking at? They aren’t making money, it’s legalizing paying him to attend aTm.
The marketing deal is limited to a small area. No one would buy anything because a recruit from aTm is promoting their product outside college station.

I hope aTm crashes and burns
Posted by G&P
Baton Rouge, Louisiana
Member since Aug 2013
2413 posts
Posted on 1/2/22 at 1:03 pm to
NIL in its basic form seems like a good idea - autographs, advertising deals, etc.

But what these insane boosters are doing is crazy and terrible for the game of college football.

Now, we hear roster tampering is prevalent.
Posted by livnthehighlife
Gonzales
Member since Jan 2012
469 posts
Posted on 1/2/22 at 1:51 pm to
In the early season, Stingley advertised frequently for Walk-On’s on IG. Don’t remember seeing much after he was sidelined. He also had a deal with one of Ford dealerships, and saw a few spots with them as well.
Posted by mdomingue
Lafayette, LA
Member since Nov 2010
45732 posts
Posted on 1/2/22 at 4:11 pm to
quote:

Any policy they create would be superseded by the state laws that already exist. The only things that will universalize the rules across all schools are (1) federal NIL legislation or (2) collective bargaining between the players and schools.

They cannot limit NIL for the player but they can clearly delineate what the schools involvement can be.
Posted by Gravitiger
Member since Jun 2011
12367 posts
Posted on 1/2/22 at 5:24 pm to
quote:

They cannot limit NIL for the player but they can clearly delineate what the schools involvement can be.
The rule is already that schools cannot be involved in arranging deals.

If the NCAA makes any rule contrary to state law, schools will just leave the organization.
This post was edited on 1/2/22 at 5:31 pm
Posted by lsufb1912
Louisiana
Member since Aug 2021
5965 posts
Posted on 1/2/22 at 7:56 pm to
quote:

and if company "X" gives a NIL deal, it is with that player....are the contracts school specific?


No. There is specific language in the NIL/NCAA rules that does not allow this. Athletes haven't even been allowed to use their school's logo or sports teams jerseys in the advertisements. I think there are some deals that have started to allow the athlete to wear the schools logo in ads, but it's still new.

i.e. you won't see any commercials with Bryce Young wearing his Bama jersey.
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