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re: Financial Stability of Breweries in This State

Posted on 9/2/17 at 9:16 am to
Posted by TBoy
Kalamazoo
Member since Dec 2007
23994 posts
Posted on 9/2/17 at 9:16 am to
The key, imho, is focus. For a craft brewery the first challenge is creating a flagship beer that is good and will have broad appeal. Then you can add others and even some unusual brews. Making ten wacko brews that change every month or so won't keep people buying your beer every week. Make one then work on making two. Keep production costs as low as possible and don't try to be everything.
Posted by tduecen
Member since Nov 2006
161244 posts
Posted on 9/2/17 at 10:51 am to
I've heard the same, but the recipes they are using were redesigned by him. Unless they've changed since the summer began again.I know the King Cake Ale, Pelican Pilsner, and others have had multiple changes since Mudbugs opened.
Hell they hired him because of his success on the homebrew front someone told me. That he had a lot of praise doing that and they just went to a larger scale.
Posted by SLafourche07
Member since Feb 2008
9935 posts
Posted on 9/2/17 at 11:05 am to
I stopped by the brewery sometime in July and the bartender was telling me that they were in the process of updating a lot of the recipes. This was a couple days before it was known that Leith was out. He did say the ones that were selling well (King Cake and Cafe Au Lait, I believe) wouldn't be messed with but the rest would be revamped.

I didn't have the heart to tell him that those should be updated too.

Cafe Au Lait is such a good name for a coffee stout, it's such a shame that it's so meh.
Posted by SLafourche07
Member since Feb 2008
9935 posts
Posted on 9/2/17 at 11:13 am to
quote:

For a craft brewery the first challenge is creating a flagship beer that is good and will have broad appeal.



I think as the industry and trends stand right now, you need a solid Pale Ale that can be an every day drinker for your craft beer fans (Envie, Commotion, Brightside). If you want to try to get a piece of the casual beer drinker you also need a lager or wheat (Canebrake, Southern Drawl).

That will be your flagships for craft beer and casual beer drinkers. Then you can start with either a couple other annuals or what I'd prefer a few different seasonals and special releases.

The biggest seller is rarity. I think most local breweries would do better if they limited a lot of their beers to seasonals and limited releases. Build a buzz (no pun intended) around the releases instead of having shelf turds sitting all year long.
Posted by tduecen
Member since Nov 2006
161244 posts
Posted on 9/2/17 at 11:13 am to
Pelican Pilsner I know for a fact went through 3 different recipes, Noob went through 2
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