Cheerios now gluten free

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For some reason this commercial just infuriates me.

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I don't know why this would infuriate.

It's an instance of a private company making a decision on their own to make a small change to their product that makes it available to a wider audience.

If going gluten free in some of their cereal brands expands General Mills current sales %1 they are looking at an increase of $20 million a year in sales.

This is capitalism wrapped up in a warm and fuzzy feel good wrapper.

I think general mills is smart to make the move.

Its the fact that they have to make this move in the first place that irritates me.

All because people are so damn stupid. The other one I hate is grass fed beef.