Why was the hit on Burrow not targeting...

It wasn’t targeting. It was a great hit, honestly.

Last year it most certainly should have been with what they called on White, but I think he pulled up partially at the end, and didn’t launch. Even though he did lead with his head, which certainly wasn’t necessary and definitely could have been avoided, they weren’t going to call that in that game.

Would have been nice for a revenge targeting call though.

No late hit even.

He pulled his head/neck back and drove with his chest more than anything. Was a very clean hit and a very hard hit. It was pretty much textbook of how you can legally land a hard hit on a QB these days.