re: The quirks and features of YouTube car reviews with Doug DeMuro

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Doug is a smart fellow. He is the biggest in the automotive space but has much less overhead than many of he next tier guys, all the guys leasing a new supercar every month, spending big bucks on mods etc. Doug has to be building a serious nest egg.

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YEah I believe doug is one of the only youtubers I've seen (especially in the car world) that actually studies the analytics behind the scenes and has tried to understand (as best as he can) what makes his own videos successful and then not deviating from that strategy. -- He doesn't have to continually buy and sell cars to keep his content fresh, and he may use about $2000 worth of camera/editing equipment tops (that's probably too high of a number)

What mostly shocked me was finding out his age, just turning 33 (I wouldve bet big that he was mid 40s for the last 5 years)