re: RIP Southern Craft

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Craft opened in 2015, before Parish distribution was good, before Jucifer came out and way before it went into distro, before Great Raft had significant distro in BR, before Holy Roller came out, and before Tin Roof revitalized and started putting out Voodoo. In 2015 brewing local beer was enough, but in the couple years after that it quickly stopped being enough bc of all of those changes. And SC never adapted

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Southern Craft didn't close because of overcrowding of the market. It closed because it got hamstrung by the big distributors, and because they weren't selling the beer people wanted to buy, on top of all the COVID restrictions.

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I'm going to have to say that both of these statements sound great, but I pretty much completely disagree with both. I don't believe a lot of the timeline from the first statement is correct. Even if so, it doesn't matter. Southern Craft was a classic example of "I like to drink and eat," so I should open a restaurant or bar. Just because you can brew beer doesn't mean you have any business opening a brewery. "Selling the beer people want to buy" is called.. umm.. being a brewery! Anything else is called a pissing money away hobby. When they distributed an average beer, it was an accomplishment. I met a few of the people associated, and they were nice people. Money doesn't care who is nice. I hate seeing businesses close, but I also don't have pity for businesses that don't constantly try to identify weaknesses and try to be better. Not sure Southern Craft did that once.