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re: The NHL sold naming rights to its divisions
Posted on 1/5/21 at 3:54 pm to Hester Carries
Posted on 1/5/21 at 3:54 pm to Hester Carries
No possible effects from not advertising while your competitor keeps their name out there?
If Coca-Cola just stopped putting out any sort of advertising, but Pepsi continued to do so, would that not have any effects on consumer perception of each brand?
If Coca-Cola just stopped putting out any sort of advertising, but Pepsi continued to do so, would that not have any effects on consumer perception of each brand?
Posted on 1/6/21 at 12:15 pm to dcrews
quote:
If Coca-Cola just stopped putting out any sort of advertising, but Pepsi continued to do so, would that not have any effects on consumer perception of each brand?
I’ve always thought it would be fascinating to actually see this play out. I think in the short term they’d save a lot of money, but in the long term it would be a disaster
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