re: The NHL sold naming rights to its divisions

quote:

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Your response doesnt make any sense with my post.

Also, the whole "a company did a thing so it has to make sense" argument is odd.

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I said no to your question.

And my point about Honda was they must think enough NHL fans need Ridgelines to get thru the snow, that they are spending money to have their name attached. Not that hard to understand. Will it, probably not, but most marketing dollars are throw away dollars. Look at SB ads.