re: Surprise. OSU, PSU opt-outs are now opting back in. Meanwhile, mich loses QB and top WR

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This tells you everything about the different fb cultures at mich and OSU

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I think it says more about their national standing and championship prospects than the culture itself. In other words, it's easier to come back when you're a national championship contender. Although the fact that Michigan isn't may reflect a cultural issue itself since it doesn't have the excuse or baseline expectations of say a Northwestern.