re: I’m now a beard man. I had no idea they had whole brands built around beard maintenance

I get a haircut/beard trim and shape once a week. I use beard shampoo every time in the shower and beard oil and or balm after with a thick bristle beard brush. I shave my neck at the neckline and the cheeks in between haircuts.

Call it gay all you want or whatever else, but beard maintenance is a must for me as a professional.
I obviously wouldn’t use me as the average example, but I’m sure there are others that take it seriously.