re: Fastest growing and declining retail brands

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people who boycotted Nike recently with some of their political stances.

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The majority of people who boycotted Nike were people who were not big consumers of Nike in the first place. Under Armor is one of the "big three". What college football and you will see teams sponsored by one of three companies (there is the Jordan brand, but its part of Nike), but Under Armor seems to put a lot of their marketing into college teams but they should get more big name athletes to represent them.