re: $350 Rolex now worth $500,000.00

What’s significant about wearing a watch under a space suit?

Were these watches used for meaningful timekeeping, or just for marketing?

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However, a very common favorite amongst space mission astronauts was also Rolex GMT master, which has also been worn on a moonwalk.

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There is so much that is apocryphal surrounding the NASA watches from the Apollo era - much of that tied up in Omega's identification (and marketing) on that point.

The "official", "approved" chronographs issued to Apollo astronauts were Omega Speedmasters, overwhelmingly pre-861 (meaning 321s) actions and these are the only ones we can firmly document.

As far as Rolex GMT - Jack Swigert almost certainly wore a Rolex GMT on Apollo 13 (in addition to an Omega Speedmaster), but he did not (obviously) wear it on the Moon, nor was he scheduled to do so as the Command Module pilot he would have remained in Lunar orbit, regardless of the disaster.

Dave Scott (Apollo 15) wore a Waltham chrongraph on at least one of his EVAs.

Other than Omega Speedmasters (Aldrin and Shepard, for sure), Swigert's GMT and Scott's Waltham, I've been unable to document other watches on or near the moon.