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re: Dublin Lodge/Cafe Owner puts a "Social Influencer" in a body bag
Posted on 7/17/19 at 3:09 pm to Jon Ham
Posted on 7/17/19 at 3:09 pm to Jon Ham
quote:
I hate the “social influencer” world we live in as much as anyone, but it’s not like she was asking for free stuff just because she’s “internet famous.” She was offering to basically market the hotel to her thousands of followers in exchange for accommodations. Seems like it could be a “fair” offer, maybe not, but it was just an offer. Don’t hate the player, hate the game.
This is absolutely true whether people like to admit it or not. The influencers are essentially ad agencies providing modern versions of advertisement.
Influencers produce a ton of schadenfreude and I admit I have my share. It is pretty easy to cause this effect when there are people out there that can make more money for a single IG post than anyone here makes in a full year of work.
1
Posted on 7/17/19 at 3:13 pm to Obtuse1
quote:
This is absolutely true whether people like to admit it or not. The influencers are essentially ad agencies providing modern versions of advertisement.
Correct. But her strategy in getting free shite for her trip was "I have a lot of followers and it 'worked' for Universal..."
She made no mention of the demographic breakdown of her followers and how that aligns with the type of tourist he's attracting, her click-through rate, etc.
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