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re: Why does Gordon McKernan think anyone cares about his family or his dogs?

Posted on 3/13/19 at 7:22 am to
Posted by SlowFlowPro
Simple Solutions to Complex Probs
Member since Jan 2004
425837 posts
Posted on 3/13/19 at 7:22 am to
the entire point of that marketing strategy is just to have his name repeated over and over again to form an association

that's why they buy a million billboards. each billboard is worthless, but a swarm of them is effective

he knows it doesn't really matter what's in his commercials, so i guess he's just praising his family. maybe it's a midlife crisis or something. maybe it's guilt. who knows, but since the content doesn't matter he's apparently going personal
Posted by Twenty 49
Shreveport
Member since Jun 2014
18900 posts
Posted on 3/13/19 at 7:31 am to
Market research shows that dumb-asses who hire lawyers based on a TV commercial are the same kind of dumb-asses who think grand-dogs and shite are endearing.
Posted by Martini
Near Athens
Member since Mar 2005
48886 posts
Posted on 3/13/19 at 7:43 am to
He has 14 offices around the state and a couple hundred at least employees. He has built a machine and the machine needs to be fed. That is a lot of overhead that he has to cover each month.

I know a bunch of small firms and those guys are feeling the pinch and a lot of them and the ham and egg sole practitioners are closing up shop to work for him or Peyton, Spencer, the Dudley and the Debossier because they just can’t compete. Take a salary and have weekends off.
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