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re: New Gillette commerical invokes #MeToo, blames men for everything.

Posted on 1/14/19 at 1:15 pm to
Posted by AggieDub14
Oil Baron
Member since Oct 2015
14624 posts
Posted on 1/14/19 at 1:15 pm to
Just because our cultural shift has spilled into the political climate, does not mean that every single instance of cultural shift is political. It's a Venn Diagram. This commercial falls in the not political yes cultural portion of that diagram. There's nothing about lawmakers or government. It isn't political.
Posted by TbirdSpur2010
ALAMO CITY
Member since Dec 2010
134026 posts
Posted on 1/14/19 at 1:20 pm to
quote:

our cultural shift has spilled into the political climate


Which obliterates your point.

quote:

It's a Venn Diagram.


With two spheres practically on top of each other.

quote:

This commercial falls in the not political yes cultural portion of that diagram. There's nothing about lawmakers or government. It isn't political.


Wrong. Again, the Kavanaugh hearings were less than half a year ago. You have to be wilfully blind to not see the correlation between messages purveyed by politicians and cultural reinforcement (and vice versa).

A commercial doesn't have to have lawmakers and government expressly mentioned therein to be political. In fact, nuancing the two is marketing 101. The silly thing here is, there's really not a whole lot of nuance necessary here to make the political connection. You have to go out of your way to try not to do so (or have a fundamental misunderstanding of how marketing works).
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