re: Warbucks on Magazine - NOLA

quote:

---

Who do you think makes up T&W customer base and how much disposable money do they have to disperse to different eclectic ,"DGAF" food spots? Id venture to guess they get a lot of tourists, which is already a very competitive market. Tulane/Loyola kids. Where do locals rank in the customer pool?

Not saying your wrong, it's just an interesting subject to me.

---

The original T&W crowd was a lot of industry folks. T&W won popularity with influential restaurant folks and the circles they run in as well as people who generally follow the industry and know when new restaurants are opening and the chefs' backgrounds.

I think they are targeting these same people and the hipper crowd who dedicate more money to eating out, will spread the word on social media for free, and pay up for drinks. I don't think they care much about enticing a family of 5 from Old Metry or Bill and Jane from Iowa in town for a conference. Get the cool kids and the press with you first, others will eventually follow.

Look at the number of people here who still constantly bash T&W for their schtick and "don't get it". They are killing it.

quote:

---

Not advocating for that. I was saying maybe just pick one of Wu Tang blaring on the speakers or loud murals, to start

---

Oh yeah, the "we're cool like T&W, look at us" blitzkrieg is completely over the top. I am sure some marketing person directed them overboard in crafting the image. They could have done it in a much more natural way. There is a broad middle ground between this and N7 style marketing minimalism. I doubt it will matter much in the end though.