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Craft Beer battle in Florida- IN-Bev taking over the world
Posted on 6/15/18 at 2:12 pm
Posted on 6/15/18 at 2:12 pm
quote:
The guild that represents Florida brewers says at least 12 small breweries have had merchandise reduced or completely taken off the shelves in some Publix stores across the state.
quote:
They’re blatantly removing Florida craft ones and replacing them with beers purchased by these big guys," said Joshua Aubuchon, an attorney and lobbyist with the Florida Brewers Guild.
Staples like Cigar City, Tampa Bay Brewing and Coppertail are among the remaining beers in area stores, while breweries such as Gainesville’s Swamp Head and Bradenton’s Motorworks have had their stock cut completely, according to display maps obtained by the Tampa Bay Times. St. Petersburg’s 3 Daughters’ set space has been halved from two beer options to one.
Publix, the dominant Florida-based grocery chain, overall shrank its craft beer section in half to 8 feet, freeing up more space for domestic beers such as Budweiser and Bud Light and imports such as Corona, area displays show.
quote:
The Brewers Association, which reps small brewers across the country, said its members started complaining during spring shelving resets. Small brewers told the group its craft products were being pulled from grocery chains and replaced by the once-independent craft brands that massive beer companies bought out.
quote:
The craft beer cold display in the Publix on First Avenue S in downtown St. Petersburg had "our apologies" tags in place of some brews — like the 3 Daughters’ Bimini Twist that likely won’t be restocked. Its Blonde Ale, however, is included in the latest set plan. The store at 4th Street Station had a couple of the remaining Swamp Head’s Big Nose on its clearance rack.
At the Tampa Publix on W Neptune on Dale Mabry, shelves were nearly cleared out of Goose Island’s IPA. It was on "BOGO" offer. A few weeks before, Karbach, another A-B InBev brand, had the same deal.
quote:
"As the large-multinational brewers have begun acquiring brands and pushing them more widely in distribution, we have certainly seen a trend nationwide of acquired (now corporate) brands displacing independent brands," said Bart Watson, the chief economist for the Brewers Association, which has more than 10,000 members.
Watson said it’s not unusual for A-B, or other big beer companies, to make a map for stores and distributors — they do it as part of the role of "category captain." He said the companies are supposed to act as neutral third parties when giving advice to stores.
LINK
This post was edited on 6/15/18 at 3:10 pm
Posted on 6/15/18 at 3:49 pm to tduecen
Another good reason to support bottle shops like 504 Craft Beer.
Posted on 6/15/18 at 3:59 pm to tduecen
Same is a happening in Texas. My Heb drastically reduced local. Craft space and 2hats left is mostly acquired brands
Posted on 6/15/18 at 4:00 pm to t00f
Why, toof? Do they not sell the big boys there?
Posted on 6/15/18 at 4:03 pm to Mad Dogg
Not sure what you're asking MD.
Posted on 6/15/18 at 5:20 pm to Mad Dogg
Well they sell Goose Island
Posted on 6/15/18 at 5:40 pm to tduecen
quote:only way they're guaranteed some bourbon county
Well they sell Goose Island
Posted on 6/15/18 at 5:42 pm to List Eater
Yea, I assumed that is what he meant though. I don't think 504 sells Budlight and stuff like that though
Posted on 6/15/18 at 5:50 pm to tduecen
Big boy beer distributors are some of the biggest frick faces on the planet. The reps can’t really help it, they just get to be the bad guys. Higher ups will just make a new cold box schematic and take out whatever they don’t want. Budweiser has too much power.
Posted on 6/15/18 at 5:52 pm to Tiger Ryno
quote:
My Heb drastically reduced local. Craft space and 2hats left is mostly acquired brands
I went to 2 HEBs and was very disappointed with the beer selection. Granted it was waxahachie and temple, but still. Their central market stores here have a ton of local stuff. It’s one of the better selections in town.
Posted on 6/15/18 at 5:54 pm to TH03
Rouses seems to have changed their craft section
Posted on 6/15/18 at 7:02 pm to TH03
The planograms and shelf resets are some of the most crooked things I've ever seen.
Posted on 6/15/18 at 7:36 pm to tduecen
The entire alcohol distribution model is antiquated, crooked, and outdated. There needs to be a complete overhaul.
This post was edited on 6/15/18 at 7:36 pm
Posted on 6/16/18 at 12:02 pm to Tiger Ryno
quote:
My Heb drastically reduced local.
Bad news for the Plantation folk.
The new HEB in Richmond has a real nice local selection. They grabbed the lady who was doing the beer at the Riverpark location. Since then, Riverpark has gone to shite, but it seems the Richmond store has allowed her to actually expand the local and overall craft selections.
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