re: TX water company says brown water is "good water"

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And would be built to make money. Not to protect consumers.

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Current governmental regulatory bodies may be built to protect consumers in theory, but do a terrible job of it because there is zero employee incentive to do so.

Mercedes isn’t “built” to give two shits about my safety in the abstract, yet designs and manufactures incredibly safe vehicles. Why? Because it is in their financial best interest to do so. A private regulatory agency would have an entire business model predicated on consumer confidence. Breach that confidence even a single time and you’re likely out of business.

How’s the EPA doing these days in the realm of consumer trust?

Eta: this is from a few years ago, but: LINK

A 32% favorability rating is abysmal. For context, that’s almost 20 points lower than Comcast: LINK