re: What is Will Wade's Pitch?

Just going off everything I've read or heard in interviews with Wade, two things stand out that might answer this question in part:

One, he really emphasizes individual skills development with recruits and connects it to getting to the NBA. The way he presents it seems to resonate with kids.

Two, he said in an article a few months ago that he tells elite recruits that programs don't make the player, players make the program.