re: Selling BR Pool Construction Company.. where do I start?

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Risk/reward. Doing as you suggest, if it works out, would result in more money. But there's something appealing to some people to walk away with cash in hand today.

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Yeah but building pools is not a business you just walk away from. If OP wants any decent money for it then he's going to have to be pretty heavily involved for awhile because it's going to have to sell to someone without much experience. Why would anyone with experience pay much for this? With OP gone all those subs and vendors will look to do business with his competitors, they aren't just going to quit. The void with him gone will be filled even if no one buys his business.

But OP's business is basically him, put someone else in charge and that could (will) change the business drastically without his involvement.