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re: Car salesman can SMD
Posted on 7/23/17 at 1:16 am to TSLG
Posted on 7/23/17 at 1:16 am to TSLG
I am an I.T. administrator for an Automotive Group of 15 new car dealerships and an RV store. I eavesdrop a lot. My brother sales cars for one of the dealerships and has been the top salesman company wide most months.
There is a salesman/management shuffle in every city. There are a lot of slime balls in the business. If you can turn cars (sales) or good numbers and percentages (F&I) you can get away with murder.
Profit can be slim. The difference in an invoice amount and MSRP is generally under $1500. Incentives and manufacturer cash is where a lot of money comes from.
They will go down to making nothing if they need to sell a car. They will break it off in your arse if you take the first pencil.
There is a salesman/management shuffle in every city. There are a lot of slime balls in the business. If you can turn cars (sales) or good numbers and percentages (F&I) you can get away with murder.
Profit can be slim. The difference in an invoice amount and MSRP is generally under $1500. Incentives and manufacturer cash is where a lot of money comes from.
They will go down to making nothing if they need to sell a car. They will break it off in your arse if you take the first pencil.
Posted on 7/23/17 at 1:19 am to King
Just like in any business. We pay 1000% markup on shite everyday but when it comes to a car they want to pay 70% of cost. fricking people over with 10% markup on a car has been over with for 20 years.
Posted on 7/23/17 at 6:30 am to King
quote:
Profit can be slim. The difference in an invoice amount and MSRP is generally under $1500.
Maybe on the smallest compact car with the lowest trim package. This wouldn't be the case for SUV's or trucks. There are thousands of dollars in profit built into those, which is why they can advertise thousands of dollars in discounts. If you pay their discounted price, they are still making good money off of your sale.
Posted on 7/23/17 at 7:48 am to King
quote:
Profit can be slim. The difference in an invoice amount and MSRP is generally under $1500. Incentives and manufacturer cash is where a lot of money comes from.
This
I've gotten to know the owner of a local Nissan dealer in DFW through my business and he's told me all kinds of stuff over the years. Said they don't make near as much anymore with the internet because the customer has way more leverage. He said he makes his nut on factory and brand incentives.
Also it's good to be in a large city because they are all about volume and hitting those incentives. He told me he will take a loss just to move a car because he knows it's worth it to hit his volume bonus and get a nice payout.
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