re: If We Sign Holiday, What Next?

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Those 2 companies are the NBA's largest customers, if they aren't happy about the product, it can have an impact.

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I don't even know what that means. Tell the league to fix games to increase series length? Tell the league to lock the players out in the next CBA negotiations to "fix" competitive balance- which I don't believe is a long term problem nor can it be fixed in a good way for the NBA. Remember, the 2011 CBA lock out was all about "competitive balance" according to lead negotiator Adam Silver.

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rash action is just the kind of thing upset customers will demand if the ratings aren't sufficient.

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So do the ratings matter or the inventory?

Ratings are up. League is as popular as it has ever been. That doesn't mean they should rest on their laurels, but they have a good formula. Yes, it is out of whack right now because of a half decade of lucky breaks for GS (and the Cavs) and a sports tv bubble (that will likely burst relatively soon).

The moaning from the bloggerati is asinine. They would have been complaining during Jordan's title runs- "No one can challenge the Bulls. This is boring" except it wasn't.

But things change, often without reason. No one had ever won 73 games. No one had ever won a Finals down 3-1. It's fun to post daily on a message board about whatever news of the day is happening. It's also often meaningless when you zoom out for a broader view