The genre as a whole had so many great themes and made for such compelling storytelling.
Just take Logan... It's essentially a western in the vein of Josie Wales, Unforgiving, an obviously Shane, but why do actual old time westerns mostly fail commercially now?
It hasn't died as a genre.. see the Hateful 8, Django Unchained, True Grit remake, 310 to Yuma etc. It's popularity has just dimmed in recent decades and replaced by other genre's for the moment. It will be around again.
ETA: It is too enduring of an American genre to die away. It will re-invented, updated, and made fresh for current tastes. See Cowboys and Aliens, Westworld, etc.
The advancement in travel and film technology meant that studios no longer had to rely on affordable, locally shot, Westerns as their go-to fantasy/historical genre.
Changes in social norms made the slaughter of Native Americans less attractive as a film backdrop.
The White Hats vs Black Hats good vs evil no longer played in a society that was exploring every shade of grey.
1. Overexposure. In 1959 25% of all prime time network programs were westerns.
2. The increasing urbanization of American culture. The western is a rural/small town genre.
And I mean urbanization in every sense. While blacks were present in the old west, as settlers, cowboys, outlaws, and even lawmen (Bass Reeves), their impact was generally marginal. The modern American culture that has 13% of the population dominating TV, movies, and music has no use for it.
3. Politics. Liberal sentimentality about Indians has made it nearly impossible to portray them as villains.
In a more general sense, SJW Political Correctness attacks any celebration of American history. The western celebrates the taming and settling of a savage land -- er, I mean glorifies Eurocentric genocide against indigenous peoples and rape of the environment.
If for some reason you still like westerns even though they're clearly only for jingoistic racists, check out my TV western thread
quote: They tried to make Magnificent Seven remake as comic-booky as possible and it still barely broke even
I've read that as difficult as it is to sell a western in the US, it's even harder overseas -- which is now where around 70% of studio revenue comes from (in the days of Gone With The Wind that % was reversed). Foreigners apparently see the western as glorifying American imperialism
quote: There aren't enough new samurai movies for them to rip off
Kurosawa admits 7 Samurai was influenced by westerns, and Yojimbo was an uncredited version of Dashiell Hammett's Red Harvest, which is essentially a western updated to the '20s.
So, to paraphrase a line credited to Joan Crawford, whom is ripping off whom...
quote: I've read that as difficult as it is to sell a western in the US, it's even harder overseas
And yet you could argue that was BY FAR the most popular genre for American films overseas up to 30 years ago...and certainly the entire 20th century.
How many times has anybody met a foreigner and the first thing they say when you mention you are American..."something Cowboy this or Cowboy that." John Wayne, etc.
But yeah...America is known as the Cowboy. The West. Seriously by itself defines America to a foreign audience. You got some New York in there...but it really was the Western states that people identify America with in the movies.
And if the international market keeps hating America, by proxy they will hate the American Western - because that's what we are identified with.
quote: As superheroes, sequels, and international appeal influence Hollywood studios, films from the frontier are riding off into the sunset—just when America needs them most.
Westerns have earned their place at the heart of the national culture and American iconography abroad because they've provided a reliable vehicle for filmmakers to explore thorny issues of American history and character.
Through the past century of Western movies, we can trace America's self-image as it evolved from a rough-and-tumble but morally confident outsider in world affairs to an all-powerful sheriff with a guilty conscience
After World War I and leading into World War II, Hollywood specialized in tales of heroes taking the good fight to savage enemies and saving defenseless settlements in the process.
In the Great Depression especially, as capitalism and American exceptionalism came under question, the cowboy hero was often mistaken for a criminal and forced to prove his own worthiness--which he inevitably did. Over the '50s, '60s, and '70s however, as America enforced its dominion over half the planet with a long series of coups, assassinations, and increasingly dubious wars, the figure of the cowboy grew darker and more complicated.
If you love Westerns, most of your favorites are probably from this era--Shane, The Searchers, Butch Cassidy and the Sundance Kid, McCabe & Mrs. Miller, the spaghetti westerns, etc. By the height of the Vietnam protest era, cowboys were antiheroes as often as they were heroes.