re: 105.1 in Lafayette is now classic rock

quote:

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but they don't know how to monitize new rock and roll, so it's being done away with.

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Back when 93.7 first started in Baton Rouge they got great ratings. They had a request show in the afternoon that actually played Megadeth, Slayer, and a few other bands you never hear on the radio. They switched to 70s soft rock because the ads sold for more money, even with worse ratings. That format bombed and they went back to modern rock, though a slightly neutered version of what they were before.