re: Ozark trail coolers?

I actually started out with the Columbia bag and the reason I wanted to try something different is because I think the Columbia just does ok at holding ice. The one thing I like about it is that it comes with 2 liners so I can keep fish in one liner and drinks/food on the ice side with getting fish juice everywhere. I'm going to try out the AO but I've been told they hold ice much better, it's certainly a lot thicker than the Columbia.