re: the movies coming out over the next 24 months...ridiculous

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Movies have turned TV-like with these franchises. Just have to wait a year between episodes rather than a week.

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To be fair, you can call it Cinema returning to it's roots. Cinema started out as serials. There are like 25-30 "Blondie" movies alone, made from the late 30's to the 50's. It's not like serials are a new concept. You are bringing huge stories to life, telling a tale that can't be told in two hours, or with one film. Marvel is setting up a universe, and has multiple properties existing in it. It's cool that they pull it off so well. Franchises though aren't new, it's just finally they started making sequels and spin-offs that actually worked.