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re: Who do you think is the more famous sports star nationally?
Posted on 6/1/15 at 8:44 pm to Weagle25
Posted on 6/1/15 at 8:44 pm to Weagle25
ODB #31 Most Marketable Athelte 2015
AD not on the list
CRITERIA
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
Value for money
Age
Home market
Charisma
Willingness to be marketed
Crossover appeal
American, 22, Football
Record-breaking NFL sensation looking to make a famous name his own
Representatives: Encore Sports, Zeke Sandhu
Key partners: Nike, Trojan
2014 ranking: New entry
With a standout first season under his belt in the National Football League (NFL), New York Giants wide receiver Odell Beckham Jr looks keen on making that world-famous name his own.
Chosen as the Giants’ first-round pick in the 2014 NFL Draft, Beckham saw his international fame skyrocket when he took ‘the catch’ in a game against Dallas Cowboys, which was later voted NFL play of the year. Showing he’s not afraid of a marketing stunt, Beckham followed that up with a Visa promo which saw him set a Guinness World Record for the number of one-handed catches in a minute – 33.
After taking 91 catches, receiving for 1,305 yards and scoring 12 touchdowns in 12 games in his record-breaking rookie season, Beckham received marketing and endorsement offers from ‘most of the major companies associated with the NFL and its players’, according to Jordan Raanan of the Newark Star-Ledger. Improving upon this next season will be no easy feat. But Beckham doesn’t appear the type to shy away from the limelight. MK
AD not on the list
CRITERIA
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
Value for money
Age
Home market
Charisma
Willingness to be marketed
Crossover appeal
American, 22, Football
Record-breaking NFL sensation looking to make a famous name his own
Representatives: Encore Sports, Zeke Sandhu
Key partners: Nike, Trojan
2014 ranking: New entry
With a standout first season under his belt in the National Football League (NFL), New York Giants wide receiver Odell Beckham Jr looks keen on making that world-famous name his own.
Chosen as the Giants’ first-round pick in the 2014 NFL Draft, Beckham saw his international fame skyrocket when he took ‘the catch’ in a game against Dallas Cowboys, which was later voted NFL play of the year. Showing he’s not afraid of a marketing stunt, Beckham followed that up with a Visa promo which saw him set a Guinness World Record for the number of one-handed catches in a minute – 33.
After taking 91 catches, receiving for 1,305 yards and scoring 12 touchdowns in 12 games in his record-breaking rookie season, Beckham received marketing and endorsement offers from ‘most of the major companies associated with the NFL and its players’, according to Jordan Raanan of the Newark Star-Ledger. Improving upon this next season will be no easy feat. But Beckham doesn’t appear the type to shy away from the limelight. MK
This post was edited on 6/1/15 at 8:45 pm
2
Posted on 6/1/15 at 9:12 pm to GynoSandberg
This thread is awesome. I feel like it's basically pitting LSU against the pelicans. All I've heard for the past 6 months is how great AD is but when an LSU guy comes into the mix, it creates some serious tension.
Who is more famous nationally? Brees or OBJ?
Who is more famous nationally? Brees or OBJ?
Posted on 6/1/15 at 9:45 pm to GynoSandberg
quote:
ODB #31 Most Marketable Athelte 2015
AD not on the list
CRITERIA
Athletes from across the world have been ranked according to their marketing potential over a three-year period from this summer.
Value for money
Age
Home market
Charisma
Willingness to be marketed
Crossover appeal
very interesting. there was a similar thread last week and i made this very point in arguing that despite his on court greatness(yes right now anthony davis is one of the 5 best players in the nba), Davis will never be "the face of the nba" because he just isn't marketable enough.
regarding the OP question, there are a few ways to answer it. is the casual sports fan your 50 year old family man who is way too busy to have a favorite player, team or even league, but is willing to watch whatever game is on tv during the weekend and will catch some sportscenter highlights at night before going to bed? that guy will know both AD and ODB. Are we talking about someone like my wife, who wants to watch the super bowl, the national championship, and any other big event, but has no clue the teams or players involved? that person won't know either guy. AD is more recognizable physically, in part due to his height and unibrow. There are probably a decent amount of people that have seen or heard about the catch, but don't know the name or face behind it. really the answer is neither of these guys are famous to anyone besides a sports fan.
This post was edited on 6/1/15 at 9:47 pm
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