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UFC fighters getting uniforms, no more sponsored trunks
Posted on 12/2/14 at 1:28 pm
Posted on 12/2/14 at 1:28 pm
UFC fighters will sport a new look next year, one that will bring uniformity to a sport known for its streak of individualism.
UFC, the world’s top mixed martial arts competition, has struck a six-year deal with Reebok and the uniforms will be revealed shortly before fighters wear them in July.
“It elevates the sport,” UFC President Dana White said (via the Associated Press). “For everybody to be dressed the same, to look the same, it just makes everything more professional. Every year, we take this thing to another level.”
Fighters will no longer be allowed to sell patches on their trunks to sponsors and the new deal will help make up for that revenue. Although terms of the deal were not announced, White said the UFC itself would make almost no money from the deal over the first few years. Fighters will be paid on the basis of their rankings.
“We’ve done a lot of research in the last two to three years,” UFC CEO Lorenzo Fertitta said. “We feel like we’ve created a program that’s going to be worth at least as much, and in some cases more, than they’re making [with sponsorships].”
Fighters @FrankieEdgar, @RondaRousey and @ChrisWeidmanUFC at the Reebok #UFC partnership announcement. pic.twitter.com/eM6aKwfSSK
— WWD (@wwd) December 2, 2014
Change won’t stop with uniforms, either. As UFC works on branding, it will do away with sponsorship banners that usually hang behind competitors during fight introductions.
“It makes me physically sick to my stomach when I see those guys rolling out that banner, but I never stopped it because I didn’t want to take money away from guys when I couldn’t supplement that money,” White said. “Now we can give them something better.”
There will be a range of choice in the uniforms, with board shorts, bicycle shorts and, for women, shorts with a skirt front
LINK
UFC, the world’s top mixed martial arts competition, has struck a six-year deal with Reebok and the uniforms will be revealed shortly before fighters wear them in July.
“It elevates the sport,” UFC President Dana White said (via the Associated Press). “For everybody to be dressed the same, to look the same, it just makes everything more professional. Every year, we take this thing to another level.”
Fighters will no longer be allowed to sell patches on their trunks to sponsors and the new deal will help make up for that revenue. Although terms of the deal were not announced, White said the UFC itself would make almost no money from the deal over the first few years. Fighters will be paid on the basis of their rankings.
“We’ve done a lot of research in the last two to three years,” UFC CEO Lorenzo Fertitta said. “We feel like we’ve created a program that’s going to be worth at least as much, and in some cases more, than they’re making [with sponsorships].”
Fighters @FrankieEdgar, @RondaRousey and @ChrisWeidmanUFC at the Reebok #UFC partnership announcement. pic.twitter.com/eM6aKwfSSK
— WWD (@wwd) December 2, 2014
Change won’t stop with uniforms, either. As UFC works on branding, it will do away with sponsorship banners that usually hang behind competitors during fight introductions.
“It makes me physically sick to my stomach when I see those guys rolling out that banner, but I never stopped it because I didn’t want to take money away from guys when I couldn’t supplement that money,” White said. “Now we can give them something better.”
There will be a range of choice in the uniforms, with board shorts, bicycle shorts and, for women, shorts with a skirt front
LINK
Posted on 12/2/14 at 1:31 pm to LSUMJ
This will take a little while to get used to
Posted on 12/2/14 at 1:38 pm to LSUMJ
One thing I like about Dana white. He seems to at least care about the athletes for the most part
This post was edited on 12/2/14 at 1:39 pm
Posted on 12/2/14 at 1:38 pm to LSUMJ
So they can't even have individualized trunks even if there are no sponsors?
Like how Chuck Liddell used to have the "Iceman" trunks.
Like how Chuck Liddell used to have the "Iceman" trunks.
Posted on 12/2/14 at 1:49 pm to LSUMJ
quote:yeah, sure Dana. Whatever you say boss.
White said the UFC itself would make almost no money from the deal over the first few years
Posted on 12/2/14 at 1:49 pm to LSUMJ
As long as it makes the fighters more money then I guess it's a cool idea.
Posted on 12/2/14 at 1:50 pm to Pedro
quote:
One thing I like about Dana white. He seems to at least care about the athletes for the most part
How big are the payouts for the big-time fighters?
ETA: Per fight, I mean.
This post was edited on 12/2/14 at 1:51 pm
Posted on 12/2/14 at 1:57 pm to SabiDojo
Apparently, GSP used to make 4-5 million per fight. None of that can be verified, though.
Posted on 12/2/14 at 1:58 pm to boom roasted
quote:
Apparently, GSP used to make 4-5 million per fight. None of that can be verified, though.
George St. Pierre? Wasn't he one of the best? He couldn't get a bigger cut than that? How often do they fight?
Posted on 12/2/14 at 1:59 pm to SabiDojo
Yes
Yes
I guess not
2 to 3 times per year
I don't think that takes into consideration his sponsorships, but it might. Idk.
Yes
I guess not
2 to 3 times per year
I don't think that takes into consideration his sponsorships, but it might. Idk.
Posted on 12/2/14 at 2:00 pm to boom roasted
I saw him in a weight training video. Dude was/is a freak. He could jump out of a swimming pool in 4 feet of water, or something like that. Dude was/is ripped.
Posted on 12/2/14 at 2:03 pm to SabiDojo
Yeah, he was very good. Fairly boring but very effective at shutting people down.
Posted on 12/2/14 at 2:12 pm to SabiDojo
quote:
How big are the payouts for the big-time fighters?
ETA: Per fight, I mean.
Brock made in the 4 million range for most of his fights.. Dana has mentioned before that at least one fighter made 5 million once, which was either Georges against Diaz or Silva against Sonnen.. I'm guessing of the current fighters, excluding Anderson Silva, Rousey is the best paid right now.
Posted on 12/2/14 at 2:13 pm to DirklasDaDirk
Am I the only who thinks they are grossly underpaid?
ETA: I don't follow the sport, but I always wondered why they are paid so much less.
ETA: I don't follow the sport, but I always wondered why they are paid so much less.
This post was edited on 12/2/14 at 2:14 pm
Posted on 12/2/14 at 2:15 pm to SabiDojo
quote:
Am I the only who thinks they are grossly underpaid?
They are fairly well for the most part.. I know one fighter who was given $5,000 just to put on a hat to the ring
This post was edited on 12/2/14 at 2:19 pm
Posted on 12/2/14 at 2:17 pm to DirklasDaDirk
quote:
They are paid pretty well for 75%.. I know one fighter who was given $5,000 just to put on a hat to the ring
I just see guys who go in there getting choked out or kneed in the face for $5 million while Floyd Mayweather won't pick up the phone for anything south of $60 million.
I don't know the sport, so maybe they are compensated fairly enough. I just think it's odd considering it's a billion dollar industry now.
This post was edited on 12/2/14 at 2:18 pm
Posted on 12/2/14 at 2:20 pm to SabiDojo
quote:
I just see guys who go in there getting choked out or kneed in the face for $5 million while Floyd Mayweather won't pick up the phone for anything south of $60 million.
I don't know the sport, so maybe they are compensated fairly enough. I just think it's odd considering it's a billion dollar industry now.
Different sport; different economics... Viacom is worth 42 billion; they aren't paying their fighters any better than UFC.
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