re: Donald Sterling's blatant racism (Updated) Banned for life, 2.5 Mill Fine

Probably will be sold and moved to anaheim. I'd probably change the team name post move and go with another disney name. Dalmatians would be cool

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This will definitely negatively affect his team's fan base, his player opportunities and his bottom line.

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It'll likely effect him the same way the knowledge that he was a racist jerk that isn't a great owner effected him yesterday, last year and a decade ago.

He is who he is and is going to continue to be that person. Will the league love it? No. Will players love it? No. But they will still go to play basketball in LA for millions of dollars. Until the nba decides to take action this story isn't new in any way shape or form. They haven't given any indication that they will be acting.

The dude doesn't like black people. It's a shame and unfortunate but the nba has never taken the stance that it's against their rules as long as he isn't violating any laws.