re: Zapps Beerfest Pro's/Con's

quote:

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Since breweries are no longer allowed to 'donate' beer to the festival, they have to brew something, sell it to a local distributor, pay the state their taxes, have the distributor sell it to Zapps at retail, and finally donate the same price of the keg back to Zapps.

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make a "festival beer", sell to distributor dirt cheap, distributor sell to festival dirt cheap, and then donate back

it is a bit of a pain, but can be done as long as brewers and distributors can understand than presence at these festivals leads to increased sales and distributorship