re: Mark Cuban "NFL is ten years from implosion"

In order to keep growing you have to tap into new markets and audiences, which is what they are doing.

But by doing this, you assume that your core audience--the most loyal, hard-up, can't EVER get enough of football audience--will stay forever and they take them for granted. This is where the NFL will lose at some point.

I'm one of those "core audience" NFL fans, and have already reached my breaking point. I didn't watch probably half of the Thursday Night games. I go to bed at halftime of most of the Sunday and Monday night games. I won't watch the second half of doubleheaders if involves the Cowboys, Jets, Patriots, or some other team I don't like. I haven't bought a piece of merchandise since the Saints won the Super Bowl. I don't watch the combine. I watch bits and pieces of the draft. I barely watch the NFL Network anymore because I'm sick of Hard Knocks and Hey Rookie marathons.

I admit I enjoy following free agency right now, but it's mostly on twitter and I don't watch any of it on television.

There was a time in the not too distant past where I couldn't imagine missing ANYTHING involving the NFL. Those days are LONG GONE.

And I know I'm not the only one who feels this way. When the hardcore fans like me realize that life goes on if you miss a game, THAT is when the slow decline begins. I finally realized that my loyalty makes me a chump in their eyes so I'm fighting back.