re: Mark Cuban "NFL is ten years from implosion"

I think Cuban is right in theory, but I don't think it is applicable to what he is referencing.

Right now, the huge majority of NFL viewers don't have access to most games. With baseball for example, you get your market team almost every night, and a large percentage of fans get at least a fair number of other games nightly. That isn't a problem, but there is no value-added demand for the general product (baseball as opposed to Dodgers/Red Sox/etc. baseball) because it is readily available.

NFL demand, however, is much more generic, in part due to the popularity of the sport and in very large part due to fantasy football. Thus, moving games to other nights is likely to result in access that wasn't there at all before, instead of saturation.

There is a point where NFL can get over saturated, but there is such a strong hand in limiting access to content that I think we're a long way from that.

Cuban recognizes only one part of the NFL strategy in his statement - expansion of access. He doesn't mention that the NFL continues to carefully and selectively limit access as well, thus both keeping demand high and satisfying demand as well.

NFL is essentially throwing the generic football fan a bone by playing on other nights.