re: Trader Joe's too snazzy for one Portland neighborhood

quote:

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Do you know the condition of the neighborhood right now?

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One with relatively low rents?

Trader joes does NOT open stores in the ghetto, so I'd guess that it's a neighborhood that is already mostly gentrified (ie non-black).

But it's weird to me how they had this massive explosion of stores yet refuse to open in areas around where I live. I think that it's all about marketing and public perception. If they open in Hollywood or silver lake they are "trendy". If they open in south LA or inglewood they are seen for what they really are - a discount grocery.