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Duck Dynasty hitting the bigtime
Posted on 8/7/13 at 8:20 am
Posted on 8/7/13 at 8:20 am
I know they are everywhere and big tim already but thought this was kinda cool.They are sponsoring Clint Bowyer this weekend in the Nascar Sprint Cup race.
Posted on 8/7/13 at 8:21 am to pdubya76
Are they sponsoring or is A&E ?
Posted on 8/7/13 at 8:22 am to TigerWise
quote:
Are they sponsoring or is A&E ?
quote:
A&E
Posted on 8/7/13 at 8:23 am to trident
I guess it A&E.They are friends with Bowyer though.
Posted on 8/7/13 at 8:28 am to Nascar Fan
Yeah, was gonna say there is a difference in Duck Dynasty and Duck Commander.
Posted on 8/7/13 at 8:30 am to pdubya76
there was an episode with bowyer on the show where he told willie how much a sponsorship would cost
Posted on 8/7/13 at 8:33 am to AboveGroundPool
Yeah.I saw that one.I think thats when they raced limo's.Its probably in the 500k range to be on the hood,side skirts,and deck lid.
Posted on 8/7/13 at 8:39 am to pdubya76
quote:
Its probably in the 500k range to be on the hood,side skirts,and deck lid.
That's the minimum, I'd say they forked out 2-3 mill for all that.
Posted on 8/7/13 at 8:41 am to aVatiger
Yeah its WAY up there.I was wondering if they are sharing the costs with Peak as co-primary sponsors.
Posted on 8/7/13 at 8:59 am to aVatiger
quote:quote:
quote:
Its probably in the 500k range to be on the hood,side skirts,and deck lid.
That's the minimum, I'd say they forked out 2-3 mill for all that.
I did some research on car sponsoring for Nascar.
There are so many variables that go into a sponsorship. Neither of the dollar amounts suggested would surprise me.
I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year. A single race sponsorship can be difficult depending on what the primary sponsors have committed to doing for the season.
In the end we could not come to an agreement for a car sponsorship but did do a different form of sponsorship.
Edited to add:
In some cases the primary sponsor will cut additional deals with the other companies. As in this case Peak may have paid a portion of the sponsorship with A&E agreeing to pay a portion and A&E also giving Peak commercial time on the station. Possibly doing the Duck Dynasty show.
Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.
This post was edited on 8/7/13 at 9:05 am
Posted on 8/7/13 at 9:09 am to TigerFred
Very interesting.Those sponsorship deals are held close to the vest from what I hear.
Posted on 8/7/13 at 9:10 am to TigerFred
quote:
I was looking at sponsoring a car for Richard Childers Racing for the 2013 season at the end of last year
Baller alert.
Posted on 8/7/13 at 9:18 am to JAB528
We gots a baller, we gots a baller.
Posted on 8/7/13 at 9:53 am to PresidentialPerch
Not me brother. It was for a sister company. Since I have a small connection to RCR I got the ball rolling.
Posted on 8/7/13 at 10:38 am to TigerFred
quote:
I have a small connection to RCR
Well then could you ask him why Dale Jr sucks so bad when his daddy was such a badass!!
Posted on 8/7/13 at 10:41 am to NatalbanyTigerFan
I almost went to work for Ditch Witch years ago when they were an associate sponsor for Bobby Labonte. They had a decal behind the door just after his number on both sides of the car. They told me their part was a 3 million minimum. The primary sponsor at that time was 10 million.
This post was edited on 8/7/13 at 10:46 am
Posted on 8/7/13 at 10:42 am to NatalbanyTigerFan
quote:
Well then could you ask him why Dale Jr sucks so bad when his daddy was such a badass!!
sigh. Because Jr is not his daddy
Posted on 8/7/13 at 10:50 am to TigerFred
quote:
Also need to consider that "Duck Dynasty/The Robertson" may be used for promotion of Peak products. Then there is the all the crap that they sell at the track. There may be a full array of Duck Commander #15 crap that will be sold this weekend with the profits being split many different ways.
Yea they'll come out with the duck commander anti freeze next year
Posted on 8/7/13 at 12:18 pm to Nascar Fan
quote:
Yea they'll come out with the duck commander anti freeze next year
This thought popped into my mind - duck commander sex toys.
Happy. Happy. Happy.
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