re: Proof: All Wine Tastes the Same

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Do you buy the cheapest quality of everything? I'd bet you can perform a study showing Walmart quality shirts are the same caliber as a $400 button up.

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Not at all. Where quality matters, I pay much more.

Of course this is where folks always take this debate...which has nothing to do with wine or the research that exposes the fallacy that is wine tasting. It is a very strong emotional connection, as if people have attached some of their self worth to the wine bottle.