re: Shark Tank: A product I wish I'd had the opportunity to bankroll

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Basically, why would someone go out of their way to try a hole-less belt, and what advantages does it offer over a regular one?

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You are never in between belt holes? Its annoying as frick, especially in dress applications where its either too tight or its loose and looks sloppy. People buy new belts all the time, its not like you have to pry people off of there current belts.