quote:
Removing "of Mars" from John Carter was retarded; seriously, if I had never heard of John Carter, how was I supposed to know what the movie was about?

I agree with this, but I understand their reasoning. Their marketing plan wasn't the problem. Their advertising plan was. I touched on that earlier.

quote:
they have gone below expectations as far as Box Office is concerned.

Outside of John Carter, not really. Every studio has it's misses and John Carter was their big miss.

The Odd Life of Timothy Green had a $25 million budget and has grossed over $51 million domestically and $150 million worldwide. Frankenweenie has grossed $61 million against $24 million budget. That total isn't that great, but they will make some pretty decent change on merchandising and licensing.

Wreck-it Ralph may struggle, but it's still opening internationally and again, Disney will
make big bank with merchandising and licensing.

Disney only had 6 releases this year. John Carter was a big disappointment. Frankenweenie and The Odd-Life made their budgets back. Wreck it Ralph remains to be seen in terms of the box office, but it will be a profitable endeavor for Disney. Brave was easily a hit for Disney and they will make a killing off of its M&L. The Avengers speaks for itself.

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Posted by OMLandshark

Member since Apr 2009

109078 posts

Posted on 11/18/12 at 12:53 am to TheBiggestSpur

quote:
The Avengers and it's highest opening weekend gross EVER says hi.

As I said, that's more due to the fact that the film was giving us something that we've never seen more so than good marketing. There was nothing particularly impressive about the marketing for the film, since the film basically does that itself.

quote:
According to whom? It made right around the average of what Pixar films make at the box office.

They were expecting near $700, not $500. Up scored of $800, so I don't see why their expectations were that high for it to meet it.

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Other than the market research that Disney did to back up this change, sure.

The market research was that "The Princess and the Frog did poorly, so they thought that the public was too stupid to read beyond one word. And the film had really nothing to do with being Brave, at least any more than any other Pixar film. It would have been an equally appropriate name for Wall-e as it was for this film.

quote:
I agree with this, but I understand their reasoning. Their marketing plan wasn't the problem. Their advertising plan was. I touched on that earlier.

They're basically the same damn thing. They massively dropped the ball and fricked up the box office royally. It was an incredibly stupid mistake since no one knew what the hell the film was about.

quote:
The title was a very minor issue. Their bad ads were the problem. The trailers and ads did a piss poor job of representing the movie itself. The shitty Peter Gabriel song, overly featuring Lily Collins, and not hyping it up as the "original" outer space sci-fi story really hurt it.

No, it was a huge issue, since no one knew what the frick the film was about. No one knew what he was doing, where he was, who he was, or why he was there. Adding the "Of Mars" would have answered or implied some of these questions. Wreck-It Ralph makes it clear in a single sentence on the answers to all these questions above. If you can't answer those questions on a poster (unless its supposed to be a mystery of course which makes the audience intrigued on what exactly is going on), then you've failed.

This post was edited on 11/18/12 at 12:59 am

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