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re: Biggest movie flops this year

Posted on 11/17/12 at 11:55 pm to
Posted by OMLandshark
Member since Apr 2009
109076 posts
Posted on 11/17/12 at 11:55 pm to
quote:

Not it's not. Do you think 7 year old boys want to see The Princess and The Frog or a movie called Brave? It's all about marketing. Disney is the best in the business at this. Granted, they don't have a perfect track record (Dinosaur, Mars needs Moms, John Carter say hello), but they have easily the best marketing department in the film industry.



No, Disney's marketing department shite the bed this year. Brave was a good $200 mil under expectations; no reason that film shouldn't have been renamed from "The Bear and the Bow". Removing "of Mars" from John Carter was retarded; seriously, if I had never heard of John Carter, how was I supposed to know what the movie was about? Disney released a good product this year, but aside from anything involving Marvel, they have gone below expectations as far as Box Office is concerned.

quote:

Well when you think about it, Belle was arguably the best Disney "princess" out there and she wasn't a princess at all. Neither was Cinderella - granted she sort of became one, but gold diggers gonna gold dig.



They became one which is all that is required.
Posted by TheBiggestSpur
Member since Oct 2012
1049 posts
Posted on 11/18/12 at 12:36 am to
quote:

Disney's marketing department shite the bed this year.


The Avengers and it's highest opening weekend gross EVER says hi.

quote:

Brave was a good $200 mil under expectations


According to whom? It made right around the average of what Pixar films make at the box office.

quote:

no reason that film shouldn't have been renamed from "The Bear and the Bow".


Other than the market research that Disney did to back up this change, sure.

quote:

Removing "of Mars" from John Carter was retarded; seriously, if I had never heard of John Carter, how was I supposed to know what the movie was about?


I agree with this, but I understand their reasoning. Their marketing plan wasn't the problem. Their advertising plan was. I touched on that earlier.

quote:

they have gone below expectations as far as Box Office is concerned.


Outside of John Carter, not really. Every studio has it's misses and John Carter was their big miss.

The Odd Life of Timothy Green had a $25 million budget and has grossed over $51 million domestically and $150 million worldwide. Frankenweenie has grossed $61 million against $24 million budget. That total isn't that great, but they will make some pretty decent change on merchandising and licensing.

Wreck-it Ralph may struggle, but it's still opening internationally and again, Disney will
make big bank with merchandising and licensing.

Disney only had 6 releases this year. John Carter was a big disappointment. Frankenweenie and The Odd-Life made their budgets back. Wreck it Ralph remains to be seen in terms of the box office, but it will be a profitable endeavor for Disney. Brave was easily a hit for Disney and they will make a killing off of its M&L. The Avengers speaks for itself.

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