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re: Vilma calling for fans to boycott the NFL

Posted on 9/24/12 at 11:56 am to
Posted by arrakis
Member since Nov 2008
21168 posts
Posted on 9/24/12 at 11:56 am to
quote:

TV contracts have zero stipulation in regards to amount of fans watching.


Networks obligated to pay unless GAMES are cancelled


they could have a 0.0 rating and still have to pay


so no, fans are minor in all this, no matter what YOU think



Speaking of what YOU think...you have no idea how media buying works.

The networks pay the NFL for broadcasting rights to their games. In turn they sell ads based on guaranteed GRP's. If the networks under deliver they have to provide extra commercials free of charge to advertisers to meet their GRP obligations.

Begin your education by googling Gross Rating Points and then read This
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