re: Cracker Barrel Went Woke and Now It’s Going Broke

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Cracker Barrel sucks, but this is still a little cherry-picked. e.g. both McDonalds and Starbucks are down in the past year (Starbucks more than 20%). And it's not like Cracker Barrel was beating the world headed into June 2023. The stock price on the eve of the gay chair roll out was already 35% lower than it was in 2019.

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CBRL's problem is not revenue, it is basically at an all-time high, and comparable restaurant earnings were up in the 2Q. The issue with earnings. Their earnings have been taking a bath since mid-21. Any boycotts have had a minimal impact on revenue.