re: Auburn to sign 10 year deal with Nike. 247

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When Auburn signed the current long-term deal with Under Armour in 2015, the Tigers were paid, in part, with $10 million in stock options. Under Armour stocks were trading at $54 at the time, the company’s all-time high. April 2020 was the then lowest point at $8 per stock. Stocks rebounded upwards to $20 in July 2021. As of March 1, 2024, Under Armour stocks were valued at almost $9 before dipping downwards to $7 a share after it was announced that founder Kevin Plank would return to the CEO seat. On April 5, the price had dipped even lower to $6.80.

Run the numbers on each of these points and you’ll get a clear indication of the spiral Under Armour has experienced. The $10 million in 2015 was valued at $1.7 million in 2020 and $3.725 million in 2021. At the low of $6.80 per share, it’s now valued at $1.259 million.

Under Armour’s financial issues have been well documented and have had lingering effects on the company, its public perception, and the teams wearing the UA logo.

The ink is still drying on the Auburn-Nike contract. Once the deal is public, we’ll break down all of the details just as we did in 2015.

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