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re: Iowa-South Carolina Draws 18.7 Million Viewers
Posted on 4/10/24 at 1:10 pm to John Casey
Posted on 4/10/24 at 1:10 pm to John Casey
quote:
Has that information been released anywhere or is it too damaging to the narrative that the women can outdraw the men?
This year’s NCAA Women’s March Madness (57 games) across ESPN platforms averaged 2.2 million viewers, up 121% from the 2023 tournament, making it the most-watched women’s NCAA Tournament since ESPN acquired exclusive rights in 1996.
The 67 games of the men's tournament across CBS, TBS, TNT and truTV averaged 9.9 million viewers, a 3% increase over last year.
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